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Sales Managerrole?
Hiring the right sales manager is critical to driving revenue growth, motivating your sales team, and ensuring consistent performance. At Arius Recruit, we specialise in helping companies across the UK find experienced, high-impact sales managers who bring leadership, strategy, and results. We go beyond filling roles, we take time to understand your business goals and team dynamics to deliver candidates who are the right fit from day one.
Sales Manager Salaries in the UK
The salary can vary depending on factors such as location, industry, and experience. Typically, in larger cities or those working in high-demand industries such as technology and software can expect to earn higher salaries.
The average sales manager salary ranges from £95,000 to £115,000 per year, with senior positions and those in high-demand industries potentially earning more.
Want to know more about what could affect sales manager salaries?
Download our UK Sales Salary Index for 2025.
What is the Demand for Sales Managers?
Here's a breakdown of the factors of the demand for Sales Managers:
Growth Factors:
Importance of Sales Teams: Even in the age of automation, effective sales teams remain crucial for driving company revenue and growth. Skilled sales managers are needed to lead and motivate these teams.
Focus on Customer Relationships: Building strong customer relationships is vital for long-term success. Sales managers play a key role in coaching their teams on effective communication and relationship management.
Potential Challenges:
Automation: While automation won't eliminate the need for sales managers, it may automate some routine tasks, potentially impacting the number of entry-level sales manager positions.
Economic Fluctuations: During economic downturns, sales may decline, leading to temporary decreases in demand for sales managers.
Sales Manager Responsibilities
This role involves setting targets, developing strategies to achieve those targets, and monitoring the performance of the team. Managers will also play a key role in hiring and training new team members, as well as providing ongoing coaching and support to their team.
Key Responsibilities:
Setting Sales Goals: Establishing clear, achievable sales targets for the team.
Developing Strategies: Creating plans and strategies to meet or exceed sales goals.
Team Management: Recruiting, training, and managing the sales team.
Performance Monitoring: Tracking sales metrics and KPIs to assess team performance.
Customer Relationship Management: Maintaining and building relationships with key enterprise clients.