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A strong VP of Sales doesn’t just manage, they lead with vision, strategy, and accountability. At Arius Recruit, we specialise in placing senior sales leaders who know how to build teams, optimise performance, and drive sustainable revenue growth. Whether you're entering a new market or scaling fast, we’ll help you find a VP of Sales who’s ready to take your business to the next level.
A Vice President of Sales is a senior executive responsible for directing and leading the company's commercial activities. But what is the role of a VP of Sales? This role involves a broad spectrum of duties, including:
Developing Sales Strategies: Creating and implementing realistic commercial plans that align with the company’s overall objectives.
Team Leadership: Leading, mentoring, and motivating the team to achieve set targets and objectives.
Market Analysis: Conducting market research to identify opportunities for growth and staying ahead of industry trends.
Performance Monitoring: Analysing sales data to assess performance and make data-driven decisions.
Collaboration: Working closely with other departments, such as marketing and product development, to ensure a cohesive approach to explore new markets.
VP of Sales Salary
When hiring in sales leadership, understanding the VP of Sales salary is important. The earnings for this role can vary significantly depending on factors such as industry, company size, and location. On average, the salary of VP of Sales in the UK ranges from £100,000 to £175,000 per year, with the potential for additional bonuses and incentives based on performance.
For more information on what drives sales leadership salaries, download our 2025 UK Sales Salary Index.
A successful Vice President of Sales possesses a blend of skills, traits, and experiences. So, what does a good VP of Sales look like?
Leadership: An effective VP of Sales is a strong leader who can inspire and motivate their team.
Strategic Vision: They have a clear vision for the future and can develop and execute strategies to achieve long-term goals.
Communication Skills: Excellent communication skills are essential for building relationships with clients and collaborating with other departments.
Analytical Ability: A good Vice President can analyse performance data and market trends to make informed decisions.
Are you looking for Commercial roles in London? Search with Arius Recruit!
Sales Jobs London
Working in London offers significant opportunities, particularly for those pursuing Sales or Customer Success careers. Over 70% of UK Sales and Customer Success jobs in Software and SaaS are for London based companies.*
Why navigate this competitive market alone? Here, at Arius Recruit, we are one of the leading sales recruitment agencies in London who can either assist you in finding top sales jobs in London or help you hire skilled employees to help your company grow significant revenue. Whilst Arius works across multiple locations globally, London continues to be the main hot spot for commercial tech jobs.
Technology and software companies dominate the UK market, with London being the largest hub for opportunities. London is a competitive space for those seeking a new job or hiring and it can be difficult to stand out. As a Top 25% LinkedIn recruitment agency, Arius can help you find the right next sales job or hire the right people.
Trends and insights:
Recruiting a Sales or Customer Success team in London is 5 x more competitive than any other location*
The demand for Sales & Customer Success talent is 7 x higher than any other location across the UK*
The top 5 most in demand roles within software and technology in London are – 1, Account Manager, 2, Business Development Manager, 3, Sales Manager, 4, Account Executive and 5, Sales Director*
Some of the fastest growing markets in London include AI, Cybersecurity, Data & Analytics, CleanTech and Digital Infrastructure.*
Sales Recruitment London - Key jobs we are recruiting:
Lead generation – Sales Development Representative / Business Development Representative.
Individual contributors – Account Executive, Business Development Manager, Account Manager, Enterprise Sales
Healthcare – BioTech, Life Sciences, MedTech & HealthTech
Consumer – Emerging food brands, FMCG & Art
Sales and Customer Success Salaries in London:
A Sales or Customer Success salary in London can vary depending on level of seniority and the market you work in. If you are looking for high paying sales jobs in London, software and tech are industries worth being in. They are high growing markets with great earning potential such as uncapped commission, equity benefits, sales incentive schemes.
Average Sales salaries in London:
Executive & Director: £120,000 to £190,000
Sales leadership: £70,000 to £110,000
Customer voice (SMB to Enterprise): £45,000 to £90,000
Individual contributors (SMB to Enterprise): £50,000 to £120,000
