Enterprise sales has always been one of the highest-paying and most competitive areas in the tech industry, and 2025 is no exception. Despite economic caution across some commercial teams, enterprise sales salaries continue to rise, driven by strong demand for salespeople who can navigate complex deals, manage long sales cycles, and close seven-figure contracts. According to The Benchmark: Sales Salary Index 2025, companies are still investing heavily in experienced enterprise sellers and revenue leaders who can deliver predictable growth in uncertain times.
Enterprise Sales Salaries in 2025
The average Enterprise Account Executive in the UK now earns between £100,000 and £120,000 base, with double OTE and uncapped commission standard across most tech organisations. Top performers in complex SaaS or deep tech environments are reaching total earnings of £250,000–£300,000+, particularly when working on multi-stakeholder, high-value enterprise deals.
Typical range:
Base Salary: £100,000 – £120,000
OTE: £200,000 – £240,000+
Commission: Uncapped
Equity: Common in growth-stage or VC-backed firms
What’s Driving Higher Enterprise Sales Pay?
The guide highlights several key factors influencing salary increases in 2025:
Deal Size and Complexity
Roles involving £300k+ contract values and 12+ month sales cycles command the highest pay. Complexity equals compensation.
Industry Focus
Enterprise sellers in financial services, cybersecurity, and digital transformation earn more than those in education or not-for-profit sectors. These markets involve larger deals, higher margins, and stricter procurement processes.
Performance and Overachievement
Consistent top performers, those exceeding target year after year, are often offered salaries above benchmark levels. Overachievement is still the most powerful salary driver in sales.
Specialisation and Network
Sellers with deep knowledge of their product category or a strong client network in a specific vertical (e.g. fintech, AI, data infrastructure) are commanding a premium.
Location and Flexibility
London and hybrid roles continue to pay the highest salaries, but remote enterprise sales roles are now matching London-level pay for senior hires.
Leadership in Enterprise Sales
Leadership hiring is back and compensation for senior revenue roles has rebounded strongly in 2025. Sales Directors, VPs of Sales, and Chief Revenue Officers (CROs) overseeing enterprise markets are among the most sought-after professionals in the UK tech landscape.
Sales Director: £150,000 – £220,000 base + double OTE
VP of Sales / CRO: £220,000 – £280,000 base + double OTE and likely equity
Chief Commercial Officer (CCO): £200,000+ with equity and performance-linked bonuses
Salaries at this level are driven by:
Experience scaling revenue across enterprise accounts
Leading multi-regional or global sales teams
Proven ability to align sales, marketing, and customer success functions
Strong investor confidence and funding structure
Companies with complex go-to-market strategies and enterprise-level clients are paying a premium for leadership that can deliver growth and retention at scale.
The Bigger Picture
Enterprise sales remains one of the most lucrative career paths in tech, but it’s also one of the hardest to get right. Employers are no longer just paying for “closers.” They’re paying for strategic thinkers, trusted advisors, and leaders who can win and retain customers through long-term value creation. As a result, the gap between average and top-performing enterprise sellers continues to widen, both in skill and in salary.
How Employers Can Stay Competitive
If you’re hiring enterprise sales talent in 2025:
Benchmark salaries accurately using current data: underpaying means losing candidates before the first interview.
Offer uncapped earning potential: top performers expect it.
Communicate equity clearly: talented sellers value long-term incentives when they’re transparent.
Move fast: high-calibre enterprise salespeople don’t stay on the market long.
Working with a specialist tech sales recruitment agency ensures your offers are competitive and your hiring process reaches the right people faster.