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Account Executiverole?
An Account Executive plays a vital role in driving sales, managing client relationships, and helping businesses grow. In today’s competitive market, account executives are at the heart of building trust with clients, identifying new business opportunities, and ensuring long-term success.
Account Executive Responsibilities
Account Executives play a key role in driving business growth and fostering strong client relationships. Their responsibilities include:
Client Acquisition: Identifying and prospecting potential clients.
Solution Selling: Understanding clients' needs and recommending suitable software solutions or technology products.
Sales Strategy: Developing and executing strategic sales plans to meet or exceed revenue targets.
Product Knowledge: Staying up-to-date on the latest software trends and technological advancements to effectively communicate product benefits to clients.
Secure New Business: Convert Opportunities with Proven Sales Strategies and Techniques.
Account Executive vs. Account Manager
While both roles involve aspects of client management, Account Executives in software and technology typically focus on new client acquisition and revenue generation, while Account Managers are more focused on retaining and expanding existing client relationships. AE’s are often referred to as new business “hunters”. Account Managers typically take a more strategic approach to account management and growth and are referred to as “farmers”.
London: The Heart of the UK’s Tech Sales Market
London remains the epicentre of the UK’s technology and software industry, a global powerhouse driving innovation, investment, and commercial growth. Over 70% of all UK Sales and Customer Success roles in Software and SaaS are based in London, making it the country’s most competitive market for attracting and retaining high-performing talent.
Why London is the Centre of Tech Sales Growth
Technology and software companies dominate the UK market, and London continues to be the hub for commercial roles. With thriving sectors like AI, Cybersecurity, Data & Analytics, CleanTech, and Digital Infrastructure, businesses here need exceptional sales professionals to keep up with accelerating demand.
According to LinkedIn Talent Insights (2024):
Recruiting Sales and Customer Success professionals in London is 5x more competitive than any other UK location and the demand for Sales and Customer Success talent is 7x higher than the national average.
Roles We Recruit For:
We recruit across all levels of the commercial function, including:
Lead Generation: SDRs and BDRs
Individual Contributors: Account Executives, Business Development Managers, Account Managers, Enterprise Sales
Retention & Growth: Customer Success Managers, Client Success, Partner Success
Leadership: Sales Managers, VPs of Sales, Heads of Customer Success, Team Leads
Executive & Director: Chief Sales Officer, Chief Customer Officer, Chief Revenue Officer
Industries We Support:
Our recruitment expertise spans London’s most innovative sectors:
SaaS: FinTech, MarTech, ConstructionTech, PropTech, EdTech
DeepTech: AI, IoT, Robotics, Advanced Materials, Hardware
CleanTech: Sustainability, Energy, ClimateTech, Infrastructure, EV Charging
Sales & Customer Success Salaries in London
Understanding the market is key to attracting top performers. London offers some of the UK’s most competitive compensation packages, particularly in tech and SaaS. For average salary ranges and what drives these salaries, download our Sales Salary Index for 2025.
High performers often benefit from uncapped commission, equity options, and performance incentives, making competitive salary strategies vital for employers seeking the best.
Partner With Arius Recruit
Don’t navigate London’s competitive hiring landscape alone. Partner with Arius Recruit, a top-tier B2B sales recruitment agency, and secure the talent that drives lasting revenue growth. Whether you’re building a new go-to-market function or scaling a global team, we’ll help you attract the people who keep your business ahead of the curve.
Request a callback today and let’s build your next high-performing sales team in London.
